Coca-Cola Pakistan’s Official Statement regarding Rohail Hyatt and Coke Studio
As reported earlier today, Rohail Hyatt steps down as Coke Studio producer, the news has become the talk of the music circles while fans are saddened to know about this shocking development.
However, accepting the decision of Hyatt, Coca Cola Pakistan has released an official statement regarding it.
The official statement we just received is published as it is below:
“As
Rohail Hyatt has decided to explore new avenues of life and music, we
regretfully accept this decision and thank him for his tireless
contribution towards the success of Coke Studio.
He has
been a passionate producer and a visionary, and in Rohail, The Coca-Cola
Export Corporation has always had the pleasure of working with a
talented professional. It is in collaboration with Rohail Hyatt and his
team that Coke Studio evolved from its more humble beginnings with the
First Season to now being heralded as the most positive music platform
in Pakistan, reaching a record number of social media hits including
over 100 million views on YouTube alone and almost three million fans on
Facebook. We at Coca-Cola Pakistan are extremely proud of the fact that
Coke Studio, spearheaded by Pakistan, has now gone global as one of
Pakistan’s most significant cultural exports of the decade with the
success of Coke Studio Pakistan resulting in India, South Africa and
Middle East introducing and adapting this platform for their local
audiences and we thank Mr. Hyatt for his passion, vision and dedication
for making this happen.
During the course of its six year
tenure Coke Studio has featured over 80 songs, performed by a ground
breaking combination of almost 100 different musicians and
instrumentalists in over 15 unique languages. The platform has
consistently and deliberately focused on messages celebrating harmony
and peace, embracing and espousing the music of equality, diversity and
unity and we look forward to many more seasons of the same messages in a
constantly evolving format. Indeed Coke Studio has always evolved each
season as it is conceived, produced and recorded and just as it has done
every year, the next seasons of Coke Studio will remain dynamic with an
aligned vision between our new producers, who will be revealed later in
the year, our fans, consumers, patrons and ourselves.
Thank you Rohail Hyatt and we wish you all the best for future endeavors.
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