ARY Musik (formerly The Musik) is a 24-hour Urdu-English music channel from Pakistan.
Originally created and launched from Dubai in 2003 under the leadership of the CEO Salman Iqbal and multiple Award Winner VP Wiqar Ali Khan. It is now under the leadership of Danish Khawaja, who once headed the ARY Creative Workshop, ARY Musik focuses especially on South Asian communities throughout the world, particularly in Pakistan, Middle East and Europe. It is a part of the ARY Digital Network, which is a subsidiary of ARY Group.
ARY Musik channel is famous for being the first Pakistani channel to start pure youth reality based shows that are groundbreaking.Although ARY is basically from Pakistani music channel, but it also plays a lot of Indian songs and music since Indian music is very popular in Pakistan.
In terms of format, ARY Musik caters to all age audiences, offering round-the-clock-music in all genres such as pop, rock, Bhangra, Classical, and folk. It has interactive shows, celebrity interviews, comic fillers, theme shows, imaginative animations, live concerts, and exclusive unplugged performances. The channel's longest-running international music based show was "Music Hour with Wiqar Ali Khan" hosted in English and Pushtu, Rock On is also the longest-running rock music based show in the Pakistan. Another popular reality show is "Living on the Edge".
ARY Musik also broadcasts debates on current affairs, talk shows, live interactive request shows, countdown programs and music videos.
ARY Musik features Pakistani, Arabic, English and international music with weekly and daily shows including chartbusters, countdowns, gossip, behind-the-scenes (Hollywood and Bollywood), fashion around the world, as well as requests and dedications from viewers around the globe.
ARY Musik boasts a team of over two dozen VJs from diverse ethnic backgrounds, giving the channel a true international flavor.
Broadcasting live gives ARY Musik the ability to allow hosts to use the channel as their instant and personal platform for those with whom they identify through instant SMS, e-mails, and phone calls.
ARY Musik is one of the first Satellite channels having live link-ups between its studios based in London UK, USA, Pakistan, India, Bangladesh, SriLanka, Bangladesh, Afghanistan and Dubai.
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